At TicketSwap, our goal has always been simple: to make buying and selling tickets safe, fair, and convenient. Today, the live entertainment and cultural sector is navigating a challenging economic reality. To make sure live culture remains accessible and thriving, the entire marketplace is evolving, and we’re adapting right along with it.
Lately, you may have noticed some changes to the TicketSwap experience for specific events. We want to be transparent about what’s changing, why it’s happening, and how we’re working to balance the needs of both fans and event organisers.
Introducing organiser resale
For some events on TicketSwap, organisers can buy back and resell tickets as soon as there's a new buyer. This model gives event organisers more control over how tickets to their events are resold and bought. You’ll know an event is using this model because the listings live under a dedicated section called ‘Resale tickets,’ and when you click on a ticket, it will explicitly show that you are buying from or selling to the organiser.
Why is this happening?
Bringing a live event to life requires an immense amount of time, passion, and dedication from organisers. In an increasingly unpredictable market, managing an event from start to finish has become highly complex. To navigate these uncertainties and keep their shows viable, organisers simply need greater visibility and control over how their tickets change hands.
It is important to emphasise that organiser resale does not increase costs for buyers and sellers, nor does it increase selling prices on the platform. Instead, it provides organisers with the management framework and stability they need to safeguard the ticketing ecosystem. This control helps them protect the experiences they work so hard to build, ensuring they can keep putting on the shows we all love.
How does organiser resale work?
When an organiser chooses to enable this model, it works in three main ways:
• Instead of buying directly from another fan, the organiser buys back the seller's ticket first and issues a brand-new ticket to the buyer.
• The ticket is resold by the organiser at the original seller's price, plus standard service and transaction costs. There are no additional markups.
• When you’re selling, organisers may set a minimum price to protect the value of tickets. If that applies, you’ll see a ‘Min’ option when choosing your price.
Read more about how organiser resale works here.
Balancing the interests of fans and organisers
As an independent marketplace, TicketSwap sits right in the middle of the ecosystem. We believe that a healthy resale market can exist only when fan and organiser interests are in balance: without successful organisers, fans may lose access to culture, but without fan confidence, organisers can’t succeed.
By offering organisers greater control, we ensure that an open marketplace remains possible. This cooperation gives organisers more certainty around how their tickets are sold, while allowing fans to continue modifying their plans and trading tickets safely. Ultimately, it protects buyers from fraud and excessive price gouging, while helping organisers keep live events sustainable for the long run.
